UPDATED! This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material: Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). Click here to get instant access to the masterclass.
The 15 step guideline for the perfect digital marketing strategy will provide you with a digital marketing blueprint for the upcoming year. Jeff’s Bonus: Get my Perfect Digital Marketing Strategy Checklist that summarizes the techniques in this post, plus my 10 tips for increasing engagement on Facebook and my 6 tips for ranking higher in Google.
Marketing Strategy Examples; Marketing Checklists; The Whats and Whys of Digital Marketing. From email marketing to online brochures, web branding to social media marketing, there are various assets and strategies that fall under the category of digital marketing. But what exactly is digital marketing? And how important is it in today’s age?What are the major components of digital marketing? 1. Search engine optimization (SEO). The foundation for successful digital marketing, search engine optimization (SEO). 2. Pay-per-click (PPC) advertising. Pay-per-click (PPC) advertising is an excellent strategy for maintaining a presence. 3.By far email is the most underrated digital marketing tactic today. It gets overshadowed by SEO and newer tactics like social media, but from a cost standpoint, email is still a top performer, and consumers opt-in. Getting started: If you already have a list of opt-in emails start to utilize it. If you don’t have a list this becomes tricky.
While the resulting list provided a comprehensive overview of the top leading management consulting firms in the UK generally, the research also explored which firms led in 29 individual sectors; including the healthcare and life sciences arena, and the IT strategy and digital transformation segment.Read More
OneGC is the Omni Channel Digital Strategy for the GC, in which services and technology solutions are designed to be user-centric and interoperable. Omni channel can be defined as a fully synchronized operating model in which the government’s service channels present as a single presence to the citizen on any platform, through any device and with any partner.Read More
The way digital transformation companies are structured today is that you have either strategy consultants or IT execution shops — this is a problem. Digital is a space where if strategy and execution are not integrated, not connected, then the chances of execution failure are very high.Read More
Strategy in the digital age is often asymmetrical, but it isn’t just newcomers that can tilt the playing field to their advantage. Strategy in a digital age Our series on developing corporate and business-unit strategies in a digitally disrupted world.Read More
A digital strategy is made up of 9 key components. Depending on your business type and industry, some of these will be more relevant to you than others. The important thing is to remain competitive, so it's a good idea to research other similar businesses in your industry to see how they use digital technologies.Read More
The Cabinet Office and Government Digital Service (GDS) have published the Government Transformation Strategy 2017 to 2020. You should go and check out the full document on GOV.UK, it makes for coherent and sage reading.Read More
Digital Marketing Strategy is a holistic approach to SEO, Social Media, Content Marketing, CRO, Email Marketing. Be a hero with Digital marketing strategy. Vital Bulletin on Coronavirus Safety and Business Continuity Read More.Read More
Although IT will play an important role in driving digital transformation strategy, the work of implementing and adapting to the massive changes that go along with digital transformation falls to everyone. For this reason, digital transformation is a people issue. IT leaders find themselves working in cross-functional teams more than ever.Read More
Building a network of partner websites for a short period of time is an effective digital marketing technique to bring awareness and traffic to your site. The profile of the website could include publications, edu websites, web directory, blogs, forums, e-commerce and so on.Read More
Listly by DigiMarCon. The big list of Canada digital strategy events in 2020, including; conferences, seminars, workshops, meetings, summits, festivals, expos, trade shows and much more. If there is any digital strategy event in Canada we have missed please add it. VOTE for your favorites, EMBED on your site and SHARE with your friends.Read More